Legal

Privacy Policy

Last updated: June 2026 · BulkRenamer by TrendingVault · bulkrenamer.win

    The short version: BulkRenamer processes all your files locally in your browser. No files are ever uploaded to our servers. However, we do use Google Analytics and Google AdSense, which set cookies and may collect usage data. This policy explains everything in full.
  

1. Who We Are

BulkRenamer is a free, browser-based file renaming tool operated by TrendingVault (trendingvault.uk). If you have any questions about this policy, you can contact us at hello@trendingvault.uk.

2. Information We Collect

2.1 Files You Use in the Tool

When you drag and drop files into BulkRenamer or select them via the file browser, those files are processed entirely within your browser using the JavaScript File API. No file content, file names, or metadata is transmitted to our servers or any third-party server. All renaming operations happen locally on your device.

2.2 Usage Data (Google Analytics)

We use Google Analytics 4 (GA4) to understand how visitors use our site. Google Analytics collects information such as:

Pages visited and time spent on each page
Browser type, operating system, and screen resolution
Approximate geographic location (country/city level, derived from IP address)
Referring website (how you arrived at our site)
Events such as button clicks and feature interactions

This data is collected anonymously and used only to improve our site. Google Analytics may use cookies and similar tracking technologies. You can learn more at Google's Privacy Policy and how Google uses data when you use our partners' sites or apps.

2.3 Advertising Data (Google AdSense)

We use Google AdSense to display advertisements on this website. Google AdSense is operated by Google LLC. In connection with ad serving, Google and its partners may:

Place and read cookies on your browser
Use web beacons, pixel tags, and similar technologies
Collect your IP address and device identifiers
Collect information about your browsing behaviour across websites to serve interest-based (personalised) advertisements

We do not control the cookies placed by Google for advertising purposes. Google's use of advertising cookies enables it and its partners to serve ads based on your visits to this site and other sites. You may opt out of personalised advertising by visiting Google's Ads Settings or aboutads.info.

For more information about how Google uses data collected via AdSense, please see: How Google uses data when you use our partners' sites or apps.

3. Cookies

Cookies are small text files stored on your device. BulkRenamer uses the following categories of cookies:

Strictly necessary cookies: We store your cookie consent preference in your browser's localStorage so we do not repeat the consent request on every visit.
Analytics cookies: Set by Google Analytics (e.g. _ga, _gid) to measure site usage.
Advertising cookies: Set by Google AdSense to serve personalised or contextual ads. These may include cookies such as IDE, DSID, __gads, and others managed by Google and its advertising partners.

You can control cookies through your browser settings. Note that disabling cookies may affect how our site functions and the relevance of ads displayed.

4. Legal Basis for Processing (EU/EEA Users)

If you are located in the European Union or European Economic Area, our legal basis for processing your personal data is as follows:

Consent (Art. 6(1)(a) GDPR): We rely on your consent for the use of non-essential cookies (analytics and advertising). You can withdraw your consent at any time by clicking "Decline" in the cookie banner or clearing your cookies.
Legitimate interests (Art. 6(1)(f) GDPR): We have a legitimate interest in understanding how our free tool is used so we can improve it.

We comply with the Google EU User Consent Policy. If you decline consent, Google will serve non-personalised ads only.

5. Data Sharing

We do not sell, rent, or trade your personal information. Data collected via Google Analytics and Google AdSense is governed by Google's own privacy policy. We do not pass personally identifiable information to Google or any third party beyond what is automatically collected by their services.

Third-party services used on this site:

Google Analytics — Privacy Policy
Google AdSense — Privacy Policy
Google Fonts — Fonts are loaded from Google's servers. Google may log your IP address. See Google's Privacy Policy.

6. Data Retention

We do not store any personal data on our own servers. Google Analytics retains event data for 14 months by default. Google AdSense data retention is governed by Google's own policies. Cookie consent preferences stored locally on your device are retained until you clear your browser data.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Right to access: Request a copy of the data held about you.
Right to erasure: Request deletion of your personal data.
Right to object: Object to processing based on legitimate interests.
Right to withdraw consent: Withdraw consent for cookie-based processing at any time.
Right to lodge a complaint: Lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at hello@trendingvault.uk. Note that since we do not store personal data ourselves, most requests will need to be directed to Google.

To opt out of Google's personalised advertising: adssettings.google.com.

To opt out of Google Analytics: install the Google Analytics Opt-out Browser Add-on.

8. Children's Privacy

BulkRenamer is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to remove it.

9. Security

BulkRenamer is served over HTTPS. Since file processing occurs entirely in your browser and no file data is transmitted to our servers, the security risk to your files is minimal. We take reasonable measures to protect the security of the website itself.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised. We encourage you to review this policy periodically. Continued use of the site after changes are posted constitutes your acceptance of the updated policy.

11. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact:

TrendingVault
Email: hello@trendingvault.uk
Website: trendingvault.uk